Iro Iro

Consciously designed, responsibly crafted, playful, up-cycled. A circular design collective based in Jaipur.

With the aim to push innovation in upcycling, every year IRO IRO createS a collection that tells a unique story about the unseen and under-appreciated anthropogeny. The brand creates elevated clothing and textiles from waste, (and in the process of upcycling, utilize crafts and knowledge indigenous to India), that are highly functional, designed to last and be communicative legacies for the patrons.

In pursuit of a fairer and more transparent fashion industry and to build camaraderie, they collaborate with other businesses to upcycle their waste into functional art pieces (fashion and interior) and help them go circular. Collaborations are impactful in advocating responsible design and give our artisans and the brand an opportunity to practice and keep defining what a refined fabric is when it is made from waste.

Their handwoven fabrics are up-cycled, woven with love and care by weavers from a village near Jaipur, India. Small but a growing family carefully creates patterns for your personality, all from fabric which otherwise would have been sent to the landfill- and it’s not just the fabric that is finding new life. Every finished IRO IRO product represents the revival of a dying craft tradition. Every product sold supports a family of weavers, and enables them to pursue a profession they are passionate about, instead of having to move into the unorganised sector.

It is a circular design collective through and through. Specializing in the reuse and upcycling of industrial textile waste through indigenous craft practices of India, building replicable systems that allow decentralised development whilst creating conversational products through zero-waste practices. They design fashion and textile that is environmentally, socially and culturally responsible whilst communicating unique stories that are important and needs to be heard in an emotionally engaging aesthetic.

Quality + design + upcycling builds a unique value proposition within a craft, allows a craftsperson to dictate their wage instead of accepting a barely minimum wage given to them and creates quality income opportunities in villages. Taking developmental opportunities to artisans prevents migration, ensures a good quality in not just the products they create but also in the lives of the people who make these products. They design multifunctional products to provide to the customer with the power of having multiple styles in their one purchase. So, whenever you invest in an IRO IRO product, you’re not just buying a product, you’re contributing to a revolution-all whilst expressing your personal style!